New Site

You can now catch me on Tumblr at

http://joshnelsoncreative.tumblr.com/

Hope to see you there

Tuborg

"Tuborg is Denmark’s biggest lager brand with considerable European reach. Having previously existed in the UK market back in the 70’s and 80’s, Tuborg re-launched into the UK in the summer of 2007 under a new positioning, focussed around fun and music and aimed at young adults.

Since then, the brand has grown in sales and reputation, picking up a number of top music sponsorships, including Glastonbury, Leeds and Reading festivals and the Academy Music Group to name just a few.

The brand is now ready to take the next step to talk to fun-loving young adults both in and outside of the music arena in order to open the brand up to a larger potential audience. We want to be able to speak to our audience in a way that deeply engages and connects with them. We want to help our audience to “Live Unleashed”.

We want you to develop ideas that will build the awareness and understanding of the Tuborg brand amongst our core audience."

'ABSOLUT Warnings'

A project promoting the short term effects of binge drinking.

'So they say....'

'Lambert The Butler'

Unfortunately I'm having problems uploading the animation. However, you can view it via YouTube at:

http://www.youtube.com/watch?v=BEUWxl9oRhM 

My animation is based around the stereotypical view that 'the life of a student' is very laid back and that life is a 'doss' during this period. Playing on this view, I used a lay figure as a butler 'Lambert', whom of which does everything for the student, making life much easier for him.

890 photographs were put together to make this video.

'Dignitas: Manchester Branch Promotion'

I designed a set of blotters to promote the opening of a euthanasia clinic if it were to open in the city of Manchester. Taking inspiration from the Madchester scene, I related the LSD drug with the drug taken to end the life of a Dignitas patient. Each 'tab' would be used as a sticker as a campaign.

'Ambition doesn't always pay off...'